Aspects of the Appearance Culture and Bolheium Free Essay Example, 1500 words

Adults often reinforce these beliefs consciously or unconsciously as they begin to expect the overweight child to be lazy than other children, again judging the child by appearance. The focus on beauty as a means of gaining social acceptance is also reinforced by adults, mostly women, who consider plastic surgery an acceptable means of attaining it. Attempting to escape the persecution of their childhood, many adolescents frequent these centers as well. In a Scotland study questioning 2,000 girls with an average age of 14, four out of ten said they would consider plastic surgery to make themselves slimmer regardless of their current weight status (Gustafson, 2005). For those who can t afford plastic surgery, the only option they see available to them frequently emerges as a form of eating disorder, most commonly bulimia, a pattern of binge eating followed by forced purging, or anorexia, a pattern of willful starvation. Often believed to be rooted in issues of appearance and not fi tting in , these conditions become issues in and of themselves. As is revealed through Rimm s research, a number of factors contribute to why a child might become overweight, but the perception they form of themselves is based largely upon how they and others feel they conform to a social standard. We will write a custom essay sample on Aspects of the Appearance Culture and Bolheium or any topic specifically for you Only $17.96 $11.86/page

Exercise 4.3 Job Analysis At Comptech - 1126 Words

Exercise 4.3 Job Analysis at Comptech FORM 4.3.1 1. What method(s) of analysis do you recommend in order to evaluate the job specifications for the store manager job? I would prefer the use of O*NET to identify job description that match with the education and competency modelling for the skills required for the job as store manager. This description would help in finding qualified candidates with proper requirements. 2. What hypotheses or proposals do you have so far regarding CompTech s situation? What do you regard as the critical SWOTs based on the data you have? In my opinion the company Comptech should hire people who are more experienced and have work with the company for a long time as managers as they are more loyal, know the system very well and identify with the company. So they will work with more enthusiasm if they are promoted. It would be better to hire new people for startup positions as it will help them in getting training and would cost less for the company. 3. Use this space to write specific requests for additional information you need before you can take a definitive position. In the form of if-then propositions, take positions based on the possible answers you might receive. Proper analysis of the Job description should be done that matches the Job in the company. Also look what are the specifications that would attract more applicants. Take the opinion of other employees what are their requirements in their departments. Further what are theShow MoreRelatedAssignment On Writing A Position Description2488 Words   |  10 PagesNAME: PRADEEP REDDY JAGGAVARAPU Exercise 4.1 - Writing a Position Description Form 4.1.1 THE POSITION DESCRIPTION PART I: ORGANIZATIONAL INFORMATION 1. Name (last, first, middle): JAGGAVARAPU PRADEEP REDDY 2. Date: 2/16/2015 3. Job title: Assistant doctor 4. How many people in organization have this title? Five members 5. Working title if different: - 6. Organization: Sri Surya Hospital 7. Work location (county or city) : Kakinada city , INDIA 8. Division within organization: Out-patient

Morris Inn Written Free Essays

Goring’s and Rorer’s- with local customers. Additionally, the strategies are put into place to increase returning customers on a regular basis. Our team is determined to improve the image of the Morris Inn and replace the dated concept that is currently associated with the Morris Inn. We will write a custom essay sample on Morris Inn Written or any similar topic only for you Order Now BACKGROUND The Morris Inn was built in 1 952 on the campus of the University of Notre Dame. Its construction was primarily funded by a generous donation from Ernest M. Morris, a 1906 alumnus of Notre Dame. In 2012 Ernestine Morris Carmichael Racial, the daughter of Ernest and Ella Morris, provided funding or the Morris Inn as a gift to the university. This renovation brought major improvements to the outdated Morris Inn, including expanding it from 92 rooms to 150 rooms, 18 of which are suites. The size of the beds improved from double and single sized beds to king and queen sized beds. In addition to the improvement in bed size, the renovation saw the introduction of the Irish tavern Rorer’s and improvements to the fine dining restaurant Goring’s. Also, the new 24-hour fitness center, gift shop, and the Fireside Terrace, an outdoor extension of Rorer’s that is complete with sofas, umbrellas, and fire its, are a result of this renovation. RECOMMENDATIONS Increase exposure efforts in the South Bend area, while focusing on specific target markets In order to encourage more locals to come onto Notre Dam?s campus to eat at either Goring’s or Rorer’s the first Step needed is to increase the exposure Of each establishment in the local community. Goring’s a fine dining restaurant has a smaller target market, middle to upper class, but also faces less competition that Rorer’s which faces heavy competition from other bars, particular Eddy’s Street establishments. As a result the marketing program for Goring’s and Rorer’s will differ in that the efforts to expose Goring’s must be concentrated and specified to reach small group, while Rorer’s campaign can cover a broader target market. Because the target audience for Goring’s will likely have a higher disposable income, marketing efforts for Goring’s should be directed so that exposure towards higher income individuals will be maximized. Initially, the Morris Inn management should contact local businesses in an attempt to lure in business lunches and dinners, which historically are held at higher end establishments. Emails, calls and mail advertisements are all possible means of alerting the local business communities to the possibility using Goring’s for meetings. Furthermore, the University is heavily involved in the local economy, and taking out partners, donors, clients and other business affiliates to dinners at Goring’s will help to increase exposure for the restaurant in the local business community. Also, to attract higher income individuals and families, Goring’s should advertise with local private schools. Schools such as SST. Joey’s are likely to have on average families with higher disposable incomes, and therefore can afford o eat at a higher end establishment such as Goring’s. Sponsoring school sports teams, donations in Goring’s name, and dinners at school fund raising auctions are all possible means of reaching to parents. Rorer’s target market differs from Goring’s in that it is a much broader group than Goring’s. A much higher percentage of the local community eats at bar and restaurant combination establishments on a regular basis, but there is also a much more competitive market. As a result, marketing efforts must be altered to reach a greater number of people, but doesn’t need to be as specialized. Initially Rorer’s can advertise on and around Eddy’s Street to attempt to attract a segment of the local population that goes there to eat. The target market for Rorer’s is exactly the kind of people that eat regularly at Eddy’s street establishments such as Brother’s and Resource’s. In addition, advertising at popular local events, such as Silver Hawks games and the farmer’s market are all opportunities to reach large segments Of the local population. In such advertisements it is important to heavily market incentives, such as free valet parking with dinner, in order to encourage attention customers to leave the establishments they regularly eat at in favor of Rorer’s. In addition, advertisements should be obviously tailored towards locals in order to help mitigate the apprehension that is felt by many locals in regards to coming onto campus. Produce a positive consumer experience that creates repeat customers The second step in this process is to create an atmosphere for customer’s day or night out that favorably reflect the restaurants we are promoting. In an effort to provide a positive dining experience, the Morris Inn could coordinate tit sports teams, specifically basketball, hockey, and baseball (football days appear to already be successful). Packages including tickets to games as well as transportation through university golf carts to and from the hotel to various arenas could seer. E as a significant attraction for locals for fun nights out. Football weekends are flooded with visitors on campus, but filling Roses with viewers for less supported sports (but still with loyal fan bases) such as hockey and basketball could produce the consumer experience to bring customers back for more. In addition, advertising the restaurant alongside tickets and transportation with a potential discount on the whole package could peak the interest the hotel needs to attract nearby residents, especially those looking to save money on a family or couple’s night out. Along with that idea is the concept of increasing ease of transportation around the Morris Inn, especially for those dining at Goring’s or Rorer’s. The idea already in effect of free valet parking for customers of the restaurants is a novel one and hooks those concerned with the hassle of going out for dinner or a bite to eat. Free transportation to games across campus at Compton Ice Arena and the Joyce Center could do the same for the hotel as well as close the gap between Goring’s, Rorer’s, and closer locations and competition like Legends of Notre Dame. Increase Return on Investments of Social Media Strategies As a way of promoting both Rorer’s and Goring’s, we feel that the entire Morris Inn brand should improve their presence on social media, which is currently very minimal. Morris Inn’s current presence is limited to Faceable, while neither of the two restaurants have a presence on any social media site. Social media is a prominent culture among people and restaurant-goers Of all ages, so it is crucial that both Rorer’s and Goring’s become present on social media. Not only is this a tremendously important aspect to the marketing of restaurants, but it is also a free method of advertising. We feel that Rorer’s and Goring’s should have individual pages on Twitter and Faceable, as they target very different crowds in their marketing plans. The Morris Inn should have a large presence on Twitter and Faceable and should feature links to the two restaurants’ pages in order to connect all three and create a strong brand. Both restaurants could advertise specials and special events on their respective pages and could encourage people to â€Å"follow’ their Twitter page and â€Å"like† their Faceable page by offering deals only available to people who do so. Although Morris Inn already has a page on Yelp, which is a website that features restaurant reviews provided by the public, we propose that they consider paid advertising on restaurant review sites like this. Aside from paid advertising, Morris Inn should provide as many photos and as much information as possible to Yelp and similar sites to strengthen their online mage that will help to draw in visitors looking for good reviews. Morris Inn should also contact local food floggers and invite them in for a free meal in exchange for an online review to be read by potential customers. There should also be an effort to monitor on line reviews to assure that the reviews are primarily positive. BASIS FOR RECOMMENDATIONS As a team, we feel that these recommendations will increase the Morris Inn’s profits by creating a stronger business model. The Morris Inn has undergone major renovations, and with such renovations it is important to improve the marketing plan as well. By Meaning the original marketing plan of the Morris Inn, we feel we will be able to target a larger audience that will be more suitable for the customer base that the improved restaurants at the Morris Inn require. Rorer’s and Goring’s require two distinct marketing plans to bring in a customized client base for each setting. Our solutions will draw the attention of each client base and therefore improve business for both restaurants. We are confident that our solutions will attract sufficient attention, while also remaining in a price range that is suitable for a struggling business. We have found convenient marketing availability in the South Bend area and have spoken to local residents who agree that our plan will target the appropriate client niche and improve business for Goring’s and Rorer’s. There is room for further development as the restaurants’ business improves including a social media plan that will gain popularity as customers increase. NEXT STEPS We are now confident that with our suggestions The Morris Inn will have the resources to move forward and further implement the new marketing strategies. There are a few steps we feel that can be taken immediately to main exposure in the area. The first of these steps is primarily focused on personal contacts with potential clients. We have found in our research that it would be best to either purchase pre-composed emailed lists of the area or use your current records to send out an email to all clients inviting them to dine at your new restaurants. It will also be important to make calls to frequent visitors of the university and employees of the university, particularly in the development center, who will contribute to the local atmosphere that you are trying to achieve. While it may not be the most enticing marketing plan, reaching out personally to clients will get them in the door and allow your team to explain the improvements of the Inn. There is no better way to sell something than with face-to-face contact. The second step that your team should immediately implement involves reaching out to local vendors for advertising within their companies. The Silverware’s will be starting their season shortly as the weather improves and it will be important to have advertisements ready for them. We have reached out to Nick Brown, the Vice President of the Silverware’s, and he is willing to it down with your team and discuss specific advertising availabilities based on how much money your team is willing to allocate. The Morris Performing Arts Center Will be hosting guests like Aziza ANSI and Tyler Perry who will bring in large business and it will be important to have advertisements prepped for those events. Finally, we have spoken to SST. How to cite Morris Inn Written, Papers